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The Most Common Marketing Tricks You Should Never Fall for

There’s no shortage of marketing tricks that companies use to get our attention and our business. From flashy ads and celebrity endorsements to special sales and limited-time offers, businesses use a variety of strategies to lure us in.

Here are some of the most common marketing tricks and how to avoid falling for them:

1. The Bait and Switch

This is when a company uses an enticing offer to get you in the door, but then tries to sell you something else entirely. For example, a car dealership may advertise a low monthly payment to get you in, but then pressure you into buying a more expensive car once you’re there.

To avoid this trap, be clear about what you’re looking for before you go to the store and don’t let yourself be swayed by other offers.

2. The Free Trial

The Free Trial

This is a classic marketing tactic where a company offers a free trial of their product or service with the hopes that you’ll become a paying customer once the trial period is over.

The problem is that many companies make it very difficult to cancel the trial before you’re charged, so you end up paying for something you may not even want.

To avoid this, read the fine print carefully and make sure you understand the terms of the free trial before you sign up. And, set a reminder for yourself to cancel the trial if you decide you don’t want to continue using the product.

3. The Limited-Time Offer

This is when a company offers a discount or special deal, but only for a limited time. The goal is to create a sense of urgency so that you’ll make a purchase before the offer expires.

To avoid being pressured into buying something you don’t want, take your time to research the product and make sure it’s something you really need before you commit. And, remember that if an offer is truly time-sensitive, the company will likely extend it if you ask.

Don’t confuse this with bonuses you get at 22 Bet. Use them in time. They are real.

4. The Upsell

This is when a company tries to sell you a more expensive version of the product you originally wanted. For example, a car rental company may try to upsell you to a bigger car or a hotel may try to sell you a suite instead of a standard room.

To avoid being upsold, stick to your original budget and be firm about what you’re looking for.

5. The Celebrity Endorsement

This is when a company uses a celebrity to endorse their product in an attempt to get you to buy it. The thinking is that if a famous person uses or likes the product, it must be good.

However, celebrities are often paid a lot of money to endorse products, so their endorsement may not be genuine. In addition, celebrities often endorse multiple products, so their endorsement may not mean that the product is the best on the market.

To avoid being swayed by a celebrity endorsement, do your own research on the product before you buy it.

6. The Fear of Missing Out

Fear of Missing Out

This is when a company creates a sense of urgency by saying that their product is in limited supply or that it’s only available for a limited time. The goal is to get you to buy the product before it runs out.

To avoid being pressured into buying something you don’t want, remember that most products are available online and that you can always buy them later if you really want them.

7. The Guilt Trip

This is when a company tries to make you feel guilty in order to get you to buy their product. For example, a charity may send you a letter saying that you’re the only one who can help a starving child in Africa.

To avoid being taken advantage of, remember that you’re not obligated to buy anything from anyone. So, don’t let yourself be pressured into buying something you don’t want.

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